Use Local Keywords (Town + Service): Simple Wins for Small Businesses
- Bessy Vega
- 3 days ago
- 2 min read
If you’re a small business owner in Pike County, PA, Orange County, NY, or Sussex County, NJ, here’s a simple truth:
People aren’t just searching for “landscaper” or “electrician” anymore.
They’re searching for things like:
“Landscaping services in Milford, PA”
“Electrician in Newton, NJ”
“Serving Port Jervis, NY”
And if your website doesn’t clearly say where you work and what you do, Google may not know when to show your business.
That’s where local keywords come in.
What Are Local Keywords?
Local keywords are just a fancy way of saying:
✅ Your service + your town (or county)
Instead of only saying:
“We offer landscaping services.”
Try saying:
“We offer landscaping services in Milford, PA.”
Or:
“Serving Port Jervis, NY and surrounding areas.”
Or:
“Trusted electrician in Newton, NJ.”
These small changes make a big difference because Google needs clear clues about your location and services.
Where to Add These Keywords (Without Sounding Weird)
You don’t have to stuff town names everywhere or make your website sound robotic. Just add them naturally in a few key spots:
1) Your homepage
Add a short line like:
“Proudly serving Milford, PA and the surrounding Pike County area.”
2) Your service pages
Instead of:
“Our electrical services include…”
Try:
“Our electrical services in Newton, NJ include…”
3) Your headings (H1/H2)
Headings help both people and search engines quickly understand your page.
Example headings:
“Landscaping Services in Milford, PA”
“Reliable Plumbing in Port Jervis, NY”
4) Your contact page
This is a great place to list:
Towns you serve
Counties you serve
Your phone number and service area
Don’t Forget the “Surrounding Areas” Trick
If you serve more than one town (which most local businesses do), you can say:
“Serving Milford, PA and surrounding areas”
“Serving Orange County, NY”
“Serving Pike County, PA, Sussex County, NJ, and nearby towns”
This keeps your website readable while still helping your local SEO.
Quick Reminder: Keep It Real
Local keywords work best when they’re honest.
Only list towns you actually serve. Otherwise, you may get calls from people who are too far away — and that’s frustrating for everyone.
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